Fab or Faux...?
I admit, I'm not always feeling the love for being sociable in my own time but its the name of the game in this industry, it's about networking. Exciting for some, a chore for others. This year, the BeautyUK @ Birmingham NEC was actually quite enjoyable. It's easy to get a bit spendy, lots of twinkle and glitter to catch your eye. First thoughts? Where did all the men come from? Not just exhibiting but attending... perplexing. The birth of the metrosexual man has clearly given way to men taking more interest in male grooming (yes, there's money to be made from men in the beauty industry!)
Plenty of treatments on offer, feet, nails, airbrushing, tattoo's, piercing. Demo's on spray tanning, body painting and vibrating plates! Elemis had their glam bus, O.P.I dominated a large stand as did Louella Belle, Sienna X, Dermalogica and Fake Bake. Nice to see a few new faces to the show, Royal Brushes had amazing kits at amazing prices.
So, what did I leave with? Nail polish, strawberries dipped in chocolate AND a pair of sore feet. Was it worth it? Hell yes, just to see a few faces, meet a few people and exchange ideas! I'm reminded that we can never be complacent in this industry, there always something new, exciting and promises to make you feel amazing.
Next up.... Olympia Beauty in London in September, followed by Professional Beauty (North) in October! It’s a date, I'll see you there in conjunction with www.louisepageacademy.com
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