Olympia Beauty Show

the crowds were bigger than ever!

By far the biggest and best show, Olympia didn't disappoint. The usual suspects such as Elemis, Dermalogica, Sienna X, OPI, Louella Belle stood out in the crowd. So what was new? let's talk Makeup and Beauty Theatre plus the Beauty's got Talent panel. An array of well known names in the industry came to share, show and be accessible to their audience. David Horne and his team at Illamasqua, Louise Page, Miriam Jensen, Liz Martin, Daniel Sandler all shared a little insight into their world. Its easy to be a little awed by talent within this industry.

Beautys Got Talent

Men. Yes, thats right men and plenty of them! There was a huge male presence over the 2 days and I'm not talking the men that carry bags lagging behind their women huffing and puffing. Men were there to shop, talk business and strut confidently in what has been a very female dominated industry. Despite economic fears, there was no recession at Olympia last weekend! My plastic fantastic partner in crime (MasterCard) flexed in anticipation although I absolutely refrained from going totally OTT.

I was fortunate to have a VIP pass to the Scratch Magazine Party on Sunday night and got to catch up with some well known faces, sip some fizz and bust some moves the dance floor. Shame I had to wear my hangover the next day but it was well worth it.

The Louise Page Academy took a small stand that made a huge impact. Makeup artistry and beauty education has never been so forward thinking in creative direction combined with a strong business acumen. There is no doubt that this business venture I belong too is going to boom. I will happily gush that education content is high and prices are low - that's not even the best bit, students get trained by Louise Page herself. Lead by example is her motto!  The Academy run a competition called 'Mirror Mirror on the wall' thanks to all entrants, we randomly picked a winner.. congrats goes to Sam Young who has won a 1 day workshop with the Academy.
Go Sam! Look forward to seeing you at one of our masterclasses.

Next up is the Pro Beauty North show in October, it will be hard to beat the success of Olympia but I'll go just to be sure I don't miss out!

See you in 2012 Olympia, miss you already...